Entrepreneurial world is often criticized for its opposition to change, its vertical and linear management. Nevertheless, the company is one of the main actors of the innovation. As regards development of the creativity, the art would have to teach the company a lot. Make of the company a work of art: a work of art in its organization, by federating its teams by team buildings and other collective workshops (design thinking etc.) to stimulate the creativity in a company. But also a work of art in its communication, by creating around the brand image, a real artistic, esthetic and visual universe.
The creativity it is in fact to recombine conscious and unconscious resources to produce something unpublished, in a particular way. So, to produce something unpublished, to invent, to give free hands to its creativity, you have to ” to think out of the box “, that is to let yourself get thoughts outside the reference frame and to run your divergent thought by letting emerge the present thoughts unconsciously.