To organize effectively its social presence,from study of opportunity to implementation of the monitoring, became a must. Moreover, with the digital, customer routes are complicated. The optimization of these routes is major issue related to the design thinking.
Presence and design approach
Social networks strategy
The generalized presence of actors (customers, influencers, providers) on the social networks leads to set up a coherent strategy. We help our customers to organize effectively their social presence, from opportunity study to the implementation of the monitoring.
In the same way as corporate sites, the social networks have to be part of the digital ecosystem of a company. They may lead however to some operational issues.
The levers of development of customer loyalty pass now firstly through digital means, either by a classic customer oriented approach, or the establishment of a relational program, or the adoption of a customer design approach.
Few questions ...
- Do you propose a fluid and coherent multi-channel experience, with a unified 360 ° vision of the customer ?
- Is your offer relevant (right target, time to market) ?
- Is the commercial solicitation measured ?
- Do you collect relevant information at each stage of the customer route without redundancy ?
- How do you assess quickly the customer value ?
SOCIAL NETWORKS STRATEGY
Organize efficiently your social presence, from opportunity study to run monitoring.
Do not hesitate to contact us to give suggestions for improvement, share on your project or just say hello !